The regular brilliant cut with 57 facets was introduced in the 1920s. For years this was the standard for the most brilliant diamonds. In 2007, Bobby Low and Donny Griffioen of Royal Coster Diamonds decided to bring together their years of experience. Their mission: to create the most beautiful diamond cut the world had ever seen. This is a diamond cut with the ideal number of facets: 201. Thus, our patented cut, the Royal 201, was born. Many diamond experts consider it the most beautiful diamond shape in the world.